SWOT Analysis

Strengths

Strong wider connectivity to the wider London area i.e. DLR and road links
Strong permeability from the surrounding area
Large amount of space for ample open space and green space to be created
High levels of infrastructure investment in the area
- DLR - 43 new trains, staton upgrades and a new depot in Beckton
- Crossrail - due to be fully completed by 2022
- New Silvertown tunnel connecting Silvertown with Greenwich, costing approximately £1 Billion
- £500 million expansion of London City Airport
Close proximity to existing green space - 10 minute walk to Thames Barrier Park
Strong waterfront promenade potential
Potential to latch onto the expanding job market being created by the ABP development
Newham is a very ethnically diverse borough
Close vicinity to ExCel centre for business and exhibition events
Area falls within the London Enterprise Zone, which will encourage investment

This image highlights the area that is included in the Enterprise Zone

Image Taken from Google Images

Strong potential for contaminants in the land from previous commercial uses - resulting in high clean up costs
High levels of noise and exhaust pollution from London City Airport
Height restrictions across the site from London City Airport
Currently no walkable waterfront - requirement for a bridge very expensive
Fluctuating local job market - especially with turmoil from the COVID Pandemic

There is a £500 million expansion planned for the airport, which would increase levels of aircraft traffic, increasing noise and exhaust pollution.

Image Taken from Google Images

Number of potential routes in and out of the site, connecting to existing road and pedestrian networks
Potential for strong permeability routes through the site
Strong links with the heritage style of the area, which can be drawn on
Strong potential for a walkable waterfront/ promenade by the Royal Victoria Dock
Current large International investment in the area - ABP development by the Royal Albert Dock
Several good access points into the site for vehicles and pedestrians

ABP have inputed large amounts of financial investment to help rejuvenate the area and aid the local job market.

Image Taken from Google Images

High costs from regeneration and land cleaning could cause a low Return on Investment, making it financially unviable
- Millenium Mills is locally listed
- Silo D is Grade 2 listed with Historic England
London City Airport has outlined areas that are restricted in terms of the height for development. All proposals have to be checked with the airport Safeguarding team
Protected public areas outlined by London City Airport
North Woolwich creates a slight barrier between the site and areas such as Thames Barrier Park
Potential of gentrification in the area could cause Local Authorities and locals to push back against certain forms of development
Silvertown tunnel, could draw people away from the area reducing foot fall through in the area

This map shows the location of the Entrance/Exit of the Silvertown tunnel. It could draw people away from the site.

Image Taken from Google Images